Community Co Jasmine Rice

Community Co Jasmine Rice is a high-quality fragrant rice product specifically tailored for the Australian market. This variety, often labeled as 'Thai Hom Mali', is primarily sourced and grown in the fertile rice paddies of Thailand, a region globally renowned for its superior jasmine rice cultivation. The grains are harvested and processed in Thailand before being packaged for distribution across Australia.

The brand itself, Community Co, was launched in late 2016 as a private label initiative designed to support independent Australian grocers such as IGA and Foodworks. A defining feature of the brand is its philanthropic business model, where a portion of every sale is donated back to local community projects and grassroots organizations. This 'giving back' ethos allows the brand to compete with larger supermarket chains while maintaining a strong local community focus.

Community Co is owned and managed by Metcash Limited, a major Australian wholesaler and retail services company. Metcash serves as the ultimate parent company, providing the supply chain and branding infrastructure that allows independent retailers to offer affordable, high-quality alternatives to national brands. While the product is grown overseas to ensure authentic flavor and texture, its brand development, distribution, and social impact remain firmly rooted in Australia.