Saskia Danskvand med citrus

Saskia is a prominent private-label brand of bottled water and soft drinks exclusively sold through the international discount supermarket chain Lidl. The brand was originally established in Germany to provide high-quality mineral water at an affordable price point.

In Denmark, Saskia water is often sourced and bottled locally to minimize environmental impact and transportation costs. A primary source for the Danish market is the Denicekilden in Brande, Denmark. However, the brand is part of a larger European production network where sourcing varies by region to ensure freshness and sustainability.

Ownership of the Saskia brand lies with the Schwarz Group, a German family-owned multinational retail giant. The group maintains a vertically integrated supply chain, producing Saskia products through its own specialized beverage production subsidiary, Mitteldeutsche Erfrischungsgetränke (MEG), which is a part of Schwarz Produktion. This allows the company to oversee the entire lifecycle of the product, from the spring to the store shelf, including advanced PET recycling initiatives.