Pureness Mjölksyrabakterier 12 md

Pureness is a premium wellness brand that specializes in high-quality nutritional supplements, superfoods, and functional beverages. The brand was launched in 2020 as the international identity of the Finnish company Puhdistamo, which was founded in 2008 by a group of superfood enthusiasts in Lempäälä, Finland. Puhdistamo originally built its reputation by importing clean and nutritious treasures like goji berries and coconut water before expanding into its own innovative formulations.

In January 2026, Puhdistamo Real Foods Oy (the owner of the Pureness brand) was acquired by PK Consumer Health. This acquisition was orchestrated by the New York-based private equity firm Avista Healthcare Partners and the Belgian investment group Damier Group. The brand continues to emphasize its Finnish heritage and commitment to purity, with manufacturing primarily located in Finland to ensure the high standards of quality that originally established the brand as a leader in the Nordic wellness market.