Organic Shop cosmetics

Organic Shop is a vibrant and accessible natural cosmetics brand that focuses on simplicity, purity, and sensory pleasure. Founded in 2010 by Russian entrepreneur Andrey Trubnikov (who also created the well-known Natura Siberica brand), Organic Shop was designed to make organic beauty affordable and fun, stripping away the clinical or intimidating image often associated with the category. The brand is famous for its colorful packaging and "fruity" formulations, such as its signature body scrubs and hair masks.

Following the founder's passing and subsequent corporate restructuring, the brand's international operations were consolidated under Eurobio Lab OÜ, based in Tallinn, Estonia. This facility serves as the primary manufacturing hub for the European and global markets, utilizing organic ingredients and adhering to EU standards like COSMOS and BDIH. In 2023, the parent group, which includes Organic Shop and Natura Siberica, was fully acquired by the major Russian investment conglomerate AFK Sistema, which now oversees the brand's global expansion and research initiatives.