Sole Bianco Splendente 3in1 laundry detergent

Sole is a historic Italian brand established in 1964. It is widely recognized for its laundry and dishwashing detergents, specifically marketed as an authentic Italian brand as indicated by the 'Marchio Italiano' label on its packaging.

The brand is currently owned by the British multinational Reckitt (formerly Reckitt Benckiser). While the brand has its roots in Italy and maintains a strong heritage there, its ownership transitioned to international corporate management through successive acquisitions. In Italy, the brand is managed by Reckitt Benckiser Commercial (Italia) S.r.l., based in Milan.

Manufacturing for the Italian market is primarily centered in Italy to maintain supply chain efficiency for heavy liquid and powder products, though the parent company operates global manufacturing networks. Sole continues to be a staple in Italian households, emphasizing effective cleaning at low temperatures and fabric care.