Winni's Bagno bathroom cleaner

Winni's is a leading Italian brand specializing in ecological and sustainable household cleaning products. It was originally launched by Madel S.p.A., an Italian family business founded in 1977 and based in Cotignola (Ravenna). Since its creation in 2009, Winni's has focused on using plant-based surfactants and maintaining a low environmental impact throughout its production cycle.

In December 2021, the brand underwent a significant ownership change when Madel S.p.A. was acquired by the Bolton Group. This acquisition allowed Bolton to strengthen its portfolio in the green home care sector. As of 2026, the Bolton Group remains the ultimate owner of the brand, continuing to produce Winni's products primarily at the historical Madel manufacturing facilities in Italy. The brand is well-regarded for its hypoallergenic formulas and its commitment to social, economic, and environmental sustainability.