Nivea Cellular Expert Filler Hyaluronic Replumping Serum

Nivea is one of the world's most recognized skin care brands, with a heritage dating back to 1911 in Hamburg, Germany. The brand was established by pharmacist Dr. Oscar Troplowitz, who collaborated with dermatologist Paul Gerson Unna and chemist Isaac Lifschütz to create the first stable water-in-oil emulsion cream, famously known as Nivea Creme. The name is derived from the Latin word 'niveus', meaning snow-white.

Today, the brand is owned by Beiersdorf AG, a German multinational company headquartered in Hamburg. Beiersdorf remains the ultimate owner and is itself controlled by Maxingvest AG (the parent company of Tchibo), which holds a majority stake. This specific product, the Cellular Expert Filler Hyaluronic Replumping Serum, is part of Nivea's advanced anti-aging line and is primarily manufactured in Germany, aligning with Beiersdorf's core research and production hubs in Hamburg.

Over the decades, Nivea has expanded from its iconic blue tin to a massive portfolio including sun care, deodorants, and high-performance face serums. As of 2026, Beiersdorf continues to lead the global skincare market from its German headquarters, maintaining a strong emphasis on science-led innovation and sustainable packaging across the Nivea brand family.