Ben's Original Bistro Express Vegetable Medley

Ben's Original Bistro Express Vegetable Medley is a convenient, ready-to-heat side dish popular in the Canadian market. The brand, formerly known as Uncle Ben's, has a long history dating back to 1943 when it was launched by Converted Rice Inc. in the United States. The brand's signature parboiling process was developed by German-British chemists and brought to commercial scale through a partnership involving Forrest Mars Sr.

While the brand has deep American roots with major production facilities in Mississippi, many Bistro Express pouches sold in Canada, such as this one, are specifically manufactured in Canada as indicated by the "Made in Canada" certification logo visible on the packaging. This allows the company to serve the local market efficiently while maintaining high production standards.

Today, Ben's Original is a key brand within the Mars Food & Nutrition portfolio, a segment of the global family-owned conglomerate Mars, Incorporated. In 2020, the brand underwent a significant global rebranding to transition from its historic name and imagery to Ben's Original, reflecting a commitment to a more inclusive and equitable brand identity.