Kellogg's Vector Granola Chocolate

Kellogg's Vector is a brand primarily focused on high-protein fuel for active lifestyles, with a deep history in the Canadian market. Originally developed as a unique high-nutrient meal replacement for Canada, the brand has since expanded its lineup to include products like the Chocolate Flavour Granola shown. While the core Kellogg company was founded in Battle Creek, Michigan, the Vector line is particularly tied to Canadian manufacturing and consumer demand.

In a major shift for the food industry that concluded by late 2025, the original Kellogg Company split into two separate entities: Kellanova and WK Kellogg Co. While Kellanova focused on global snacks and was eventually acquired by Mars, Inc., the North American cereal business (which includes Vector) became WK Kellogg Co. In a subsequent high-profile move in 2025, the WK Kellogg Co was acquired by the Italian confectionary giant Ferrero Group. Today, the brand is part of the Ferrero family's global portfolio, though it maintains its distinct identity and manufacturing presence in North America, particularly in plants located in Ontario for the Canadian market.