LdB Passion Boost antiperspirant

LdB, short for 'Lait de Beauté' (Beauty Milk), is a classic Swedish skincare brand with a heritage dating back to 1945. It was originally founded by Knut Wulff, a prominent celebrity hairdresser in Malmö who initially mixed the first products in a simple kitchen machine. The brand became a household name in Sweden, known for its mild, moisturizing formulas and its status as a Royal Court Supplier to Princess Sibylla in 1955.

Today, the brand is owned by the Norwegian conglomerate Orkla, following several ownership transitions including its time under Cederroth. Despite the changes in corporate ownership, LdB maintains its strong Swedish identity. All LdB products, including the Passion Boost antiperspirant line, are manufactured in Falun, Sweden. The brand has evolved into a fully vegan range while retaining its focus on the Nordic market and gentle skincare standards.