Woolworths Frozen Blueberries

Woolworths Frozen Blueberries are a popular staple in the frozen food aisle of Woolworths supermarkets across Australia and New Zealand. These berries are typically prized for their convenience in smoothies, baking, and breakfast toppings.

The brand is the private label of the Woolworths Group, an Australian retail giant founded in Sydney in 1924. While the company is headquartered in Australia, many of its frozen fruit products are sourced internationally to maintain year-round availability. For these frozen blueberries, the fruit is commonly grown and packed in Chile, though sourcing can vary depending on seasonal harvests and supply chain requirements, sometimes involving multiple origins.

As a private label product, the brand is owned by Woolworths Group Limited, which is one of the largest companies in the Southern Hemisphere by revenue. The group focuses on food, general merchandise, and financial services, maintaining a dominant market share in the Australasian retail landscape.