Micro Mini scooter

The Micro Mini scooter is a flagship product of Micro Mobility Systems, a company founded by Swiss inventor Wim Ouboter in 1999 (initially established in 1996 as a startup concept). Ouboter is credited with reinventing the folding aluminum scooter and popularizing the 'micro-distance' mobility concept for urban travel. The Mini Micro specifically revolutionized children's transport with its patented "lean-to-steer" three-wheel mechanism, designed to improve balance and coordination.

While the brand is rooted in Swiss engineering and design, its manufacturing footprint is global. Early production began in Taiwan to leverage high-tech factory capabilities at a feasible cost point. Today, the company utilizes a variety of specialized manufacturing facilities, with components sourced and assembled across Europe (including Germany and Italy for specific lines) and continued production partnerships in Asia to meet worldwide demand.

In the United Kingdom, the brand was introduced and is exclusively distributed by Micro Scooters Ltd, a company founded in 2004 by Anna Gibson and Philippa Gogarty. This local partnership grew from a playground discovery into a major retail success, making the Mini Micro one of the best-selling toys in major retailers like John Lewis. The parent company, Micro Mobility Systems AG, remains an independent, family-owned Swiss business headquartered in Küsnacht, Switzerland.