Parkside 20V Cordless Pruner

Parkside is a widely recognized private-label brand specialized in DIY tools and garden equipment. Founded in 2005, the brand was developed for the German discount retailer Lidl. It has since grown to become one of the best-selling DIY brands across Europe, marketed as a professional-grade alternative offered at budget-friendly price points.

While Parkside is the branding seen on the packaging, the products are not manufactured by a single Parkside factory. Instead, the brand operates through a network of original equipment manufacturers (OEMs). Manufacturing primarily takes place in China and Germany, with various specialized companies like Kompernass, Grizzly Tools, and Einhell responsible for the engineering and production of specific product lines.

The brand is owned by Lidl Stiftung & Co. KG, which is a key part of the Schwarz Group based in Neckarsulm, Germany. The Schwarz Group remains the ultimate owner, managing the distribution of Parkside products exclusively through its retail chains, including Lidl and Kaufland, ensuring a high-volume, cost-efficient supply chain directly to consumers.