Magnum Signature La Pêche ice cream

Magnum La Pêche Signature is a premium ice cream bar introduced in early 2026. It features a sophisticated peach-flavored shell with sugar pieces, a peach gelato core, and the brand's signature cracking chocolate dip.

The Magnum brand was originally developed in Aarhus, Denmark, in the late 1980s by Mogens Vigh-Larsen for the company Frisko. Since its commercial launch in 1989, it has been positioned as a luxury treat for adults, characterized by its real chocolate coating—a technical innovation at the time.

Starting from December 2025, Magnum and other major ice cream brands (such as Ben & Jerry's and Cornetto) were demerged from the multinational giant Unilever to form 'The Magnum Ice Cream Company' (TMICC). This new, independent entity is now the world's largest pure-play ice cream manufacturer, headquartered in Amsterdam. Manufacturing remains global, with major production hubs in the UK, Germany, France, and other regions to serve over 80 countries.