One Energy Guava energy drink

One Energy is a private label energy drink brand exclusively associated with the Norwegian discount supermarket chain REMA 1000. It is positioned as an affordable alternative to premium global energy drink brands. The specific product shown is flavored with guava and contains standard energy-boosting ingredients like caffeine and taurine, alongside B vitamins.

While the brand is owned by the REITAN group through its REMA 1000 subsidiary, the actual production is handled by contract manufacturers in Denmark to serve the local market. The brand has been a staple of REMA 1000's private label portfolio for over a decade, known for its distinct price point and rotating flavor variants tailored to Nordic consumer preferences.