Crest Pro-Health Advanced Deep Clean toothpaste

Crest is a globally recognized American oral hygiene brand that revolutionized the industry in the 1950s by introducing the first fluoride-based toothpaste clinically proven to fight cavities. Developed through a research partnership between Procter & Gamble and Indiana University, the product was originally launched as 'Fluoristan' before being rebranded as Crest in 1955. It gained the American Dental Association's first-ever Seal of Acceptance for a fluoride toothpaste in 1960, cementing its position as a market leader.

Today, Crest operates as a flagship brand under the ultimate ownership of Procter & Gamble (P&G), an American multinational consumer goods giant. While the brand is deeply rooted in the United States, its manufacturing is distributed across North America to meet regional demands. For the Canadian and North American markets, production typically occurs at major facilities in Greensboro, North Carolina, and Guanajuato, Mexico. In Canada, the brand is distributed by Procter & Gamble Inc., the company's local subsidiary, ensuring its presence in retail across the country.