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Vitamin Aqua is a prominent brand of vitamin-enriched beverages that originated in Romania. The brand was launched in 2015 by Merlin's Beverages, a company founded in Piatra Neamț by entrepreneurs Eduard Alexianu, Ruxandra Alexianu, and Alexandru Melinte. Since its inception, the brand has grown rapidly to dominate the local functional water market, claiming a significant market share in the vitamin water segment.
The product is manufactured locally in Romania, specifically at the Merlin's Beverages production facilities in the northeastern region. The company utilizes advanced aseptic and ultra-clean technologies to produce preservative-free drinks. While the water used in the beverage is sourced locally from the Neamț region, the essential functional ingredients such as vitamins, minerals, and flavorings are often imported from selected partners within the European Union, particularly Germany.
As of 2026, Vitamin Aqua remains under the ownership of Merlin's Beverages (Merlins Beverages S.R.L.), which continues to operate as an independent Romanian family business. The company has rejected various acquisition interests to maintain its entrepreneurial spirit and local roots. Beyond its core domestic market, the brand has successfully expanded its footprint through exports to various international markets, including Bulgaria, Poland, Spain, and even the United Arab Emirates.
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