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Naturgut Bio Hafercookies are a specialized organic product line offered by the German discount retailer Penny. These particular biscuits are organic whole-grain oat cookies featuring a dark chocolate base. The brand is positioned as an accessible organic alternative for price-sensitive consumers, focusing on sustainability and high-quality ingredients that meet EU organic standards.
While the Naturgut brand covers a wide range of products from fresh produce to shelf-stable snacks, the brand itself was revitalized in 2015 by Penny to unify organic, regional, and vegan trends under a single label. The product is primarily manufactured in Germany for the domestic retail market, often through specialized contract manufacturers like Aachener Zucker- und Backwaren involved in the production of private-label confectionery.
Penny is a subsidiary of the REWE Group, one of Germany's leading retail and tourism cooperatives. Consequently, the ultimate ownership of the brand lies with REWE-Zentral-Aktiengesellschaft (REWE Group), which is headquartered in Cologne. The company is committed to enhancing its organic portfolio and aims for significant improvements in sustainable packaging by 2030.
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