ja! Geteilte Heringsfilets in Tomatensauce

The product 'ja! Geteilte Heringsfilets in Tomatensauce' is a staple of the REWE Group's own-label discount brand. Launched in 1982, the 'ja!' brand was designed to provide German consumers with high-quality daily essentials at budget-friendly prices.

This specific product consists of split herring fillets in a tomato sauce, sourced from MSC-certified sustainable fisheries. While the fish itself is typically caught in the North Atlantic, the processing and canning are primarily performed in Germany by specialized third-party manufacturers like Hawesta-Feinkost GmbH & Co. KG, located in Lübeck. As a private label, the brand is exclusively associated with REWE and Penny supermarkets, serving as a pillar of the REWE Group's retail strategy to offer competitive alternatives to established manufacturer brands.