bareMinerals makeup and skincare

bareMinerals is a pioneer in the 'clean beauty' movement, originally founded in 1995 by Leslie Blodgett under the parent company Bare Escentuals. The brand gained massive popularity through direct-to-consumer channels like QVC, revolutionizing the industry with its mineral-based powder foundations that avoided harsh chemicals and preservatives. Its success led to a significant acquisition by the Japanese beauty giant Shiseido in 2010 for approximately $1.8 billion.

In late 2021, the brand's ownership shifted again when Shiseido sold bareMinerals (along with Buxom and Laura Mercier) to the private equity firm Advent International. This move resulted in the formation of Orveon Global, a standalone beauty collective designed to manage and grow these prestige brands. Most bareMinerals products continue to be manufactured primarily in the United States to maintain quality control, though global distribution often involves localized shipping and logistics hubs. As of 2026, the brand remains a central part of the Orveon portfolio, focusing on vegan and cruelty-free mineral formulations.