ØGO Organic Chickpeas

ØGO is a Danish private label brand exclusively found within the Salling Group's retail chains, such as Netto. The brand was created to provide consumers with accessible organic food options. The chickpeas shown are organic (certified by the EU organic logo) and are typically sourced and canned in Italy due to the country's high production of Mediterranean pulses.

Ownership of the brand belongs to Salling Group A/S, Denmark's largest retail group. The brand represents a strategic effort to consolidate organic offerings under a single recognizable label across their various discount and supermarket banners. While the raw ingredients and canning process of these chickpeas occur in Italy, the brand identity and distribution are entirely Danish.