First Price Cola Brus Uten Sukker

First Price is a prominent budget-tier private label brand primarily available in Norway. It was established by NorgesGruppen to offer consumers low-price alternatives across a wide range of categories, including food, household cleaning, and personal care. The brand is a staple in Norwegian grocery stores such as KIWI, SPAR, and Meny.

This specific product, Cola Uten Sukker (Sugar-Free Cola), is typically manufactured within Norway or the Nordic region to maintain logistics efficiency for the local market. As a private label, its production is contracted to various food and beverage manufacturers that meet NorgesGruppen's specifications and cost-efficiency standards.

Ownership of the brand rests entirely with NorgesGruppen ASA, the largest grocery wholesaling group in Norway. The company operates as a vertically integrated retailer and wholesaler, managing several different storefront chains and private labels to dominate the Norwegian retail landscape with a focus on value and accessibility.