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Esselunga is one of Italy's most prominent supermarket chains, and its private label chocolate line is a staple for local consumers. This specific product, 'Cioccolato Fondente Extra-Amaro 75%', is part of their premium confectionery range.
The brand Esselunga was founded in Milan in 1957 by Bernardo Caprotti and Nelson Rockefeller, revolutionizing the Italian retail landscape as the country's first supermarket chain. While the brand is strictly Italian, the cocoa used in manufacturing is sourced internationally (often from West Africa or South America), but the final processing and packaging are done by specialized Italian chocolate manufacturers under the Esselunga brand name. This ensures high-quality standards that align with the Italian chocolate-making tradition.
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