Ariel Color & Style laundry detergent

Ariel is a major European and global laundry detergent brand that specializes in high-efficiency cleaning solutions. This specific 'Color & Style' mega pack is marketed for the Benelux region, as evidenced by the Dutch and French text (met anti-residu technologie / avec technologie anti-résidu) and the 'Kruidvat' price sticker, a major drugstore chain in the Netherlands and Belgium.

Originally launched by Procter & Gamble in the 1960s, Ariel revolutionized the market by introducing the first detergent with biological enzymes. Today, it remains one of P&G's flagship 'Billion Dollar Brands.' Production is spread across various high-tech manufacturing plants globally, with significant European production facilities located in countries like France, Germany, and the United Kingdom to serve the Continental and UK markets.

The brand is owned by the American multinational consumer goods giant Procter & Gamble (P&G). Since its inception, Ariel has focused on sustainability and efficiency, pioneering concentrated formulas and laundry 'pods' to reduce water and plastic usage while maintaining garment longevity.