Coccolino Fresh & Soft Blue Splash fabric softener

Coccolino is a widely recognized brand of fabric softener, famous for its iconic teddy bear mascot. The brand has its origins in Italy, where it was first introduced in the 1970s. Over the decades, it has become a household staple across Europe, particularly in Italy, Hungary, Poland, and Romania, known for providing long-lasting fragrance and softness to laundry.

While the brand originated in Italy, its manufacturing is now distributed across multiple countries to serve various regional markets. Production facilities are primarily located in Europe, following the logistics network of its parent company. The product shown, 'Blue Splash,' is part of their 'Fresh & Soft' range designed with advanced fragrance technology.

Today, the brand is owned by Unilever, a British multinational consumer goods company. Unilever acquired and expanded the brand's footprint significantly. In other markets, the same mascot and formula are sold under different names, such as Snuggle in the United States or Mimosín in Spain, though Coccolino remains the prefix for much of Central and Eastern Europe.