Pescanova Pescando a

Pescanova's 'Pescando a' range is a popular line of surimi-based products designed to mimic the texture and flavor of traditional seafood, like shrimp or elvers. The brand traces its roots back to 1960 in Vigo, Spain, when it revolutionized the seafood industry by launching the world’s first freezer trawler, allowing fish to be processed and frozen directly at sea for maximum freshness.

Over the decades, Pescanova grew into a global powerhouse in the frozen food sector. After a significant financial restructuring in the 2010s, the brand's core operations were consolidated under the Nueva Pescanova Group. Today, the company remains headquarted in Spain, maintaining a vertically integrated supply chain that spans from aquaculture and fishing to specialized processing. The 'Pescando a' line reflects the brand's commitment to convenient, high-protein seafood alternatives for the modern consumer.