The Laughing Cow (La Vaca que ríe) spreadable cheese

La Vaca que ríe, known globally as The Laughing Cow, is one of the most iconic cheese brands in the world. It was invented in France by Léon Bel, who trademarked the brand in 1921. The distinctive image of the red cow wearing earrings was designed by illustrator Benjamin Rabier. This product revolutionized the dairy industry by being one of the first processed cheeses that did not require refrigeration due to its unique heating and packaging process.

Today, the brand is owned by the Bel Group (Groupe Bel), a multinational cheese corporation headquartered in Suresnes, France. While the brand has deep French roots, it is manufactured in several countries to serve local markets; for example, products sold in Spain are often produced at the Bel plant in Ulzama, Navarra. The brand remains a flagship of the Bel family-controlled company, emphasizing portions that are both portable and nutritious.