Flic 2 Smart Button

The Flic button is a versatile wireless device designed to control various smart home functions, apps, and services with a simple press. This minimalist device, characterized by its compact square shape and tactile button, allows users to trigger actions on their smartphones or smart home hubs via Bluetooth. Since its inception, the brand has focused on simplifying human-technology interaction by providing a physical shortcut for digital tasks, such as turning off lights, playing music, or sending emergency alerts.

While the brand was conceived and developed in Northern Europe, the physical production of the hardware is primarily carried out in China to scale with global demand. The product ecosystem has expanded to include Flic Hubs and specialized software integrations, making it a staple in the DIY smart home community. Ownership remains with the founding company, which continues to drive innovation in the 'push-to-talk' and industrial IoT sectors.