Hida Tomate Frito

Hida is a renowned Spanish brand specializing in artisanal-quality vegetable preserves, most famous for its 'Tomate Frito' (fried tomato sauce). Founded in 1954 in Mula, Murcia, the company revolutionized the market by using a slow-cooking process with fresh tomatoes and extra virgin olive oil to mimic homemade recipes.

Today, Hida Alimentación remains a family-owned enterprise deeply rooted in the Murcian region, known as the 'Orchard of Europe'. The product is exclusively manufactured in Spain, specifically at their facilities in Mula, ensuring control over the selection of fresh produce and traditional cooking methods that have defined the brand for over seven decades.