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White Wings is a household name in Australia, synonymous with baking since its inception in 1898. Originally established in New South Wales, the brand was created by the Gillespie Brothers. Throughout the 20th century, it became one of Australia's most trusted brands for flour, cake mixes, and desserts.
Today, White Wings is owned by Goodman Fielder, a massive consumer goods company with deep roots in the Australasian food industry. While Goodman Fielder has a long history in Australia and New Zealand, it is currently a wholly-owned subsidiary of Wilmar International, a Singapore-headquartered global food processing and investment firm.
White Wings Gluten Free Self Raising Flour is specifically formulated as a direct substitute for traditional wheat flour. The manufacturing predominantly takes place in Australia, utilizing locally sourced ingredients whenever possible to maintain the brand's long-standing connection to Australian pantries.
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