Fria Baby wipes

Fria is a prominent Italian brand specializing in personal hygiene products, particularly wet wipes for infants and adults. The brand was established by the Italian company Diva International S.r.l., which is headquartered in Umbria, Italy.

Manufacturing for Fria products typically takes place within Italy, as indicated by the 'Made in Italy' labeling often found on their packaging. Diva International has maintained independent ownership of the Fria brand, focusing on high-quality standards and eco-friendly innovations in the hygiene sector. The product shown includes labeling in multiple languages, reflecting its broad distribution across the Mediterranean and European markets.