Hamron AdBlue Reducer

Hamron is a private label brand primarily associated with the Swedish retailer Jula. The product shown, AdBlue (Diesel Exhaust Fluid), is a standardized high-purity urea solution used in modern diesel engines to reduce nitrogen oxide emissions.

While the brand Hamron is Swedish in origin, the AdBlue liquid itself is a commodity produced by various chemical manufacturers across Europe and Scandinavia to meet ISO 22241 standards. The ultimate ownership of the brand lies with Jula Holding AB, a Swedish family-owned company headquartered in Skara. Jula manages several in-house brands to provide affordable automotive and DIY tools to the Nordic market.