Bimbo Wheat Tortillas

Bimbo is one of the world's most iconic baking brands, founded in Mexico City in 1945 by Lorenzo Servitje and his partners. The brand quickly became a household name due to its consistent quality and its mascot, the Bimbo Bear. Today, the brand is a core part of Grupo Bimbo, which has grown to become the largest baking company in the world.

While the brand originated in Mexico, its manufacturing footprint is global, with production facilities in over 30 countries across the Americas, Europe, Asia, and Africa. In the Central American region specifically, the product is often distributed through regional subsidiaries like Bimbo de Centroamérica. The ultimate owner, Grupo Bimbo, remains headquartered in Mexico City and continues to manage a massive portfolio of snacks and bread products worldwide.