Santa Rosa Apricot Jam

Santa Rosa is an iconic Italian brand specialized in fruit preserves and jams. Founded in the late 1960s, it became famous for its 'chunkier' jam style, marketing the presence of whole fruit pieces. The product shown is manufactured in Italy, specifically at specialized facilities in Sanguinetto (VR) or Novaledo (TN), as indicated by the production codes on the label. Throughout its history, the brand has changed hands several times; it was notably part of Unilever before being acquired by the Valsoia group. Today, Santa Rosa is a flagship brand of Valsoia S.p.A., continuing its legacy as a staple in Italian breakfast culture.