Simba Potato Chips

Simba is a prominent brand of potato chips originally founded in South Africa in 1957 by the Greyvensteyn family. The brand entered the market with the iconic Simba the Lion mascot and quickly became a household staple. Today, the product is manufactured locally in South Africa by PepsiCo South Africa (Pty) Ltd at their facilities in Isando. In terms of ownership, Simba is part of the global portfolio of PepsiCo, Inc., an American multinational food, snack, and beverage corporation. PepsiCo acquired the brand through its purchase of Simba-Quix in the 1990s, integrating it into its Frito-Lay international division while maintaining its unique South African identity and flavor profiles.