Caboclo coffee

Café Caboclo is a traditional Brazilian coffee brand that has been a staple in households for decades. Originally founded in Brazil, the brand is widely recognized for its connection to the countryside and the traditional "caipira" culture, often associated with a fresh and strong brew that brings the flavor of the farm to the table.

Today, the brand is owned by JDE Peet's, one of the world's largest pure-play coffee and tea companies. JDE Peet's was formed through the merger of Jacobs Douwe Egberts (JDE) and Peet's Coffee. While the brand maintains its local Brazilian identity and is produced domestically within Brazil, it is managed as part of this global portfolio headquartered in the Netherlands. JDE's Brazilian operations are extensive, ensuring that Caboclo remains one of the leadership brands in the national ground coffee market.