Coca-Cola Zero Sugar Deviltime edition

Coca-Cola Zero Sugar is a sugar-free variant of the world-renowned Coca-Cola soft drink. This specific packaging features the 'Deviltime' branding, which is part of a marketing campaign linked to the Belgian national football team, the Red Devils.

The brand was originally invented in 1886 in Atlanta, Georgia, by John Pemberton. Today, the trademark is owned by The Coca-Cola Company, a global beverage leader based in the United States. While the brand is American, the product is bottled locally in numerous countries through a network of franchised bottling partners, such as Coca-Cola Europacific Partners in Western Europe.