Hellmann's Liviana mayonnaise

Hellmann's is a world-renowned brand originally founded in 1913 by Richard Hellmann in New York City. The brand began as a deli where Hellmann sold jars of his wife's signature mayonnaise recipe. This specific product, Hellmann’s Liviana, is a light version of the classic condiment, produced locally in Argentina as indicated by the 'Industria Argentina' label.

Today, Hellmann's is a flagship brand under the ownership of Unilever, a British multinational consumer goods giant. Unilever has owned the brand since its acquisition of Bestfoods in 2000. For the South American market, specifically Argentina, the product is often manufactured and distributed by Unilever's regional subsidiaries, maintaining a strong local presence while benefitting from global research and development.