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Holie's Crunchy Loops is a high-protein, zero-added-sugar breakfast cereal designed for health-conscious consumers. The brand, Holie, was founded in the Netherlands with a mission to create positive change through nutritious foods that don't compromise on taste. Their product line often focuses on reducing sugar intake and increasing protein and fiber, as seen in this Cookies & Cream variety which boasts a Nutri-Score A rating.
The brand's production is primarily centered in the Netherlands, reflecting its Dutch heritage and commitment to local quality standards. Holie operates as a certified B Corp, emphasizing social and environmental performance alongside its commercial success. The company remains an independent Dutch entity, founded and managed by a team dedicated to disrupting the traditional breakfast aisle with healthier alternatives to high-sugar cereals. Ownership is held by the original founding team and private investors focused on impact-driven food brands.
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