U 100% Pur Jus Pressé Multifruits

This product is a multi-fruit pressed juice from the private label brand 'U' (Système U). The brand originated in France as a cooperative of retailers and has grown into one of the country's major food retail groups.

The juice itself is produced for the cooperative, primarily using fruits sourced from various regions (including Europe and the Americas as indicated on the label) and bottled in French production facilities to serve their domestic market. As a private label, it is exclusively distributed through Super U, Hyper U, and U Express stores.

Système U remains a cooperative of independent retailers, meaning the 'ultimate owner' is the group of retail members themselves rather than a single multinational corporation. This structure allows the brand to maintain a strong focus on local French agricultural partnerships and consumer preferences.