More Nutrition supplements

More Nutrition is a prominent German health and wellness brand founded in 2017 by Christian Wolf and Michael Weigl in Elmshorn, near Hamburg. The brand quickly gained a massive following through social media marketing and influencer partnerships, positioning itself as a leader in the 'better-for-you' nutrition space. Its product line focuses on high-protein, low-sugar alternatives, including popular items like Chunky Flavour (flavoring powder), Zerup (syrups), and various protein powders.

In late 2020, More Nutrition merged with the sports nutrition brand ESN to form 'The Quality Group' (TQG). This consolidation created a powerhouse in the European supplement market. In 2022, the private equity firm CVC Capital Partners acquired a majority stake (approximately 81%) in The Quality Group, providing the capital for further international expansion, including the brand's official launch into the UK market in 2025. While ownership has transitioned to a global investment firm, the brand maintains its original identity and continues to manufacture its products in-house at its own production facilities in Germany to ensure quality control.