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Pepsodent is a long-standing oral care brand with a history dating back to its introduction in the United States in 1915. Originally famous for its inclusion of 'Irium' (a trade name for sodium lauryl sulfate), the brand became a staple in household hygiene through iconic radio and television advertising campaigns.
Today, the brand operates under a split ownership model. While the rights to the brand in the United States and Canada were sold to Church & Dwight in the early 2000s, Unilever retains ownership of the brand everywhere else globally, including Europe, Asia, and Africa. In these markets, Pepsodent continues to innovate with sub-lines like the 'White Now' series, which utilizes micellar technology and optical whitening agents for immediate results.
Manufacturing takes place in various regional hubs to support local markets. Large production facilities in countries like Indonesia, India, and Egypt serve their respective continents, ensuring that Pepsodent remains one of the world's most accessible and widely distributed dental health brands.
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