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Nature's Promise Bio Maple Syrup is a premium sweetener product marketed as part of a health-conscious private label brand. This specific Grade A maple syrup is sourced from maple sap, which is primarily harvested and processed in Canada, as indicated by the 'Non-EU Agriculture' and certification codes on the label tailored for the European market. Maple syrup production remains highly concentrated in the Quebec region of Canada due to the specific climate requirements of maple trees.
The brand Nature's Promise was originally established by Ahold (a Dutch supermarket company) to compete in the organic and 'free-from' food categories in the United States. Following the 2016 merger of Ahold and Delhaize, the brand is now under the ultimate ownership of Ahold Delhaize, a major international food retail group headquartered in the Netherlands. While the product is harvested in North America, it is distributed globally through the conglomerate's various supermarket chains, including Albert and Delhaize in Europe and Stop & Shop or Giant in the USA.
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