Craftright 300mm Combination Square

Craftright is a specialized brand of hand tools and hardware accessories primarily distributed through major home improvement retailers. The brand provides a range of measurement and construction tools designed for both DIY enthusiasts and light professional use, focusing on affordability and functional design.

The Craftright brand is a private label owned by Wesfarmers Limited, an Australian conglomerate. While the brand has its roots in the Australian retail market, specifically developed for Bunnings Warehouse, the manufacturing of these products is outsourced to various facilities in China to maintain competitive pricing. This business model allows the owner to control the design and quality specifications while leveraging global manufacturing efficiency.

Ownership of the brand rests with Wesfarmers, which is headquartered in Perth, Australia. The company manages a diverse portfolio of businesses ranging from retail to chemicals and fertilizers. Within this structure, Craftright serves as a budget-friendly alternative to premium tool brands, distributed across Oceania and other regions where Wesfarmers operates retail interests.