Syoss Intense Curls shampoo

Syoss is a professional-performance hair care brand that bridges the gap between salon expertise and at-home grooming. Established in Osaka, Japan, in 1977, the brand was built on Japanese craftsmanship and a commitment to high-quality formulas tailored for professional results. It has since become a globally recognized name in hair care, styling, and coloration.

In 2008, Syoss was acquired by the German consumer goods giant Henkel. Under Henkel's ownership, the brand expanded across European and international markets, utilizing Henkel's extensive research and development facilities. Today, Syoss products are manufactured in several locations, primarily within the European Union (such as Germany and Slovenia) to serve regional markets, while maintaining the brand's Japanese heritage in its identity and core formulations. The brand remains a key pillar of Henkel's Consumer Brands business unit.