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Hero is a historic food brand originally founded in Lenzburg, Switzerland, in 1886 by Gustav Henckell and Gustav Zeiler. Known globally for its high-quality fruit preserves and infant nutrition, the brand has grown into a major international food group. While the company has Swiss roots, its products are manufactured in several locations across Europe and North America to serve different regional markets. In the South American market, specifically Brazil, Hero products are widely distributed and often imported or managed via regional subsidiaries. The Hero Group remains a privately owned entity with its global headquarters still based in Switzerland, overseeing a portfolio that includes jams, healthy snacks, and baby food under various local and international labels.
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