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Oishii is a brand primarily focused on Asian-inspired ingredients, specifically tailored for the Italian and European retail markets. The 'Semi di sesamo bianco tostati' (Toasted white sesame seeds) is a common pantry item used in Japanese and broader Asian cuisines.
While the branding evokes Japanese culinary traditions, the brand itself is often owned and distributed by larger food distribution groups based in Italy. The sesame seeds are typically sourced from global producers (such as India, China, or Africa) and processed or packaged in facilities within the European Union to ensure clinical safety and quality standards before being sold under the Oishii label.
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