MyLabel Men Extra Power Styling Gel

MyLabel is a prominent private label brand specializing in personal care and hygiene products. It was originally developed by the Sonae Group, one of Portugal's largest business conglomerates, to offer a competitive alternative to multinational cosmetic brands within their retail chains.

The brand is primarily manufactured in Portugal and other European locations through partnerships with specialized cosmetic laboratories. As a private label, MyLabel is owned and managed by MC (formerly Sonae MC), the retail division of Sonae. It is a staple brand found in Continente supermarkets across Portugal, known for its extensive range of skin care, hair care, and beauty products that focus on combining quality with accessibility.