Rocco dog food

Rocco is a popular European brand of wet dog food, specifically known for its high meat content and grain-free recipes. It was developed as a private label for the German-based online retailer Zooplus SE. The brand focuses on species-appropriate nutrition, typically utilizing high-quality animal proteins without artificial fillers or preservatives.

Production is centered in Germany, where the products are manufactured to meet strict European food safety and animal nutrition standards. While originally a house brand for a digital retailer, Rocco has gained a standalone reputation for quality among pet owners across Europe. The brand's management is handled by Matina GmbH, a subsidiary of Zooplus that specializes in the development of premium private label pet products.