L'Arbre Vert liquid soap

L'Arbre Vert is a French brand specializing in ecological and hypoallergenic cleaning and personal care products. The brand was founded in 2003 by the company Novamex, which is headquartered in France and focuses heavily on environmentally friendly formulations. This specific liquid soap is manufactured in France, reflecting the company's commitment to local production and rigorous European environmental standards. In 2015, Novamex and its L'Arbre Vert brand were acquired by the Italian group Sodalis, one of the leaders in the home and personal care sector in Italy and Europe. Consequently, while the brand maintains its French heritage and continues to manufacture primarily in France, its ultimate ownership resides with Sodalis Group based in Lodi, Italy. In the Italian market, the products are distributed through a local subsidiary, often maintaining the 'Albero Verde' identity in translated contexts or as a literal translation for marketing.